Backlinks found on a website are meant to take users to other websites. These links are also called external or inbound links. Most SEO services recommend adding backlinks to a website to make it rank higher on search results. Scroll through this article to understand how backlinking is linked to SEO.
Improve Search Engine Rankings
Google finds external links as an indication of a website’s popularity. The search engine views backlinks as one of the pivotal elements for ranking content. But you must focus on adding authoritative links to your website.
You might add dozens of spammy, low-quality links to your website. But they won’t be as impactful as adding a few external links from websites with high domain authority.
Google Finds Pages Via Backlinks
Every SEO agency recommends adding backlinks because it helps Google to find your page easily. While following a backlink to a new page, Google crawls the page to look for all the rings on it. That’s why the internal linking strategy is extremely beneficial for websites.
Internal linking involves adding the links of your own pages to different websites. It will ensure that Google can discover the different pages of your website while following a backlink on your site.
Get Referral Traffic
When other websites add your page as backlinks, it contributes to referral traffic to your website. It means that internet users discover you without searching your website on Google. Any SEO agency will tell you referral traffic can increase brand recognition and improve your website authority.